Designing For The Right User

This session is primarily about power bi & semantic models within the Microsoft Fabric and SQL ecosystem. Reports don’t fail because you’re bad at design. They fail because they’re built for the wrong user. Learn how to identify the real “characters” behind your Power BI reports, from the big-picture strategist to the action-taker and the detail-obsessed analyst, and how to tailor layout, detail, and interactions so each user gets what they need to make confident decisions.